Tuesday, April 27, 2010

Typography Homework 4/27

Journal 12-

Paula Scher- Syncopated is when everything is in order but one thing is off. She used that for a Jazz place. I like how she is very get to the point. She said she uses her first idea or second and if she doesn't get it on the second she doesn't use it. She created the Citi logo and her first idea was the one that worked. I hope that one day logo design for me or design at all will be that easy. I would ask how long will that take me?!

Pentragram- All about all the people who left and joined the Pentagram in the first few minutes. Pentagram exists for the partners to make what they want to make. "Constant process of renewal." P into 18 pieces representing each partner. They really value their partners though.

James Victore- He is a poster designer from NY. Really good stuff. Kind of dark. Especially the creepy background music. I would ask him where his ideas come from.. what makes him think of the things he does, is he more of an illustrator or designer or a mix?

Wednesday, April 14, 2010

Graphic Design Homework 4/15




identifies

interprets

protects

brand

Monday, April 12, 2010

Typography Homework 4/12

Journal 11:

Debbie Millman the President of the design division at Sterling Brands, an international design consultancy. She has been there for fourteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Debbie is President of the AIGA, the professional association for design. She is a contributing editor at Print Magazine and the chair of the new Masters in Branding program at the School of Visual Arts. In 2005, she began hosting “Design Matters with Debbie Millman,” the first weekly radio talk show about design on the Internet. She is the author of two books: How To Think Like A Great Graphic Designer (Allworth Press, 2007), and The Essential Principles of Graphic Design (Rotovision, 2008). Her new book, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, will be published by How Books in Fall 2009.

I listened to the Drenttel and Laskey interview with Debbie Millman. Design Matters is a series of talks with different designers about their experiences, their thoughts and ideas about design. In the interview they talked about the shift of design during the recession. They talk about how print is starting to get replaced but Lasky thinks that it will last, as do I. I don't think that print will ever go out out. She said that newspapers and magazines going out is not opportunity, but tragedy. I agree with her. I think magazines and newspapers are just things that can be kept forever, sometimes used as a sentimental item where you could never really hold onto an article that is on the internet.. unless physically printed out.

Typography Homework 4/12

Journal 10:

The video gave me goosebumps. It was about how incorporating art into children's lives is so important. 95% of the children participating at InnerCity Arts go to college in an area where 75% don't graduate high school. Art has as big of an impact as math and science do on kids and kids need that creative outlet.
The infographic was interesting. It gives a lot of perspective on fuel. We should bike. :)
I also like the GOOD magazine issue 018. It was a timeline of the big bang to now. It was a simple but clear idea. In the magazine was also an article about making elevators slower and smaller. The Cooper Union has an elevator which stops on only three of eight floors. COOLEST IDEA EVER. It forces people to use stairs but if they really are in a hurry they can have a little help. My only concern is disabilities. How do wheelchairs get around? Are there ramps from floor to floor? Otherwise I think it's a great way to get people motivated to take stairs.. I also like to take the stairs because sometimes I discover new things. Like the secret tunnel in the Union.
GOOD talks about all kinds of issues and topics in a very creative way. They are all about spreading creativity and saving the world. They talk a lot about the environment and education, design, current hot topics, business and all sorts of other things.

Watching the video "The State of the Planet" was really good. It was informing and easy to follow. Transitions were smooth and the connections between transitions were nice. I think that the style was really good to because it all looked consistent and it didn't have too much detail that that was the only part I paid attention to.

The second video though—The Hidden Cost of War—was sooo much better. The pacing worked better since it was a little faster which keeps things a little more interesting and makes you more excited to watch and not get bored. The transitions were also wayy better, they just came smoother and a lot more connected—even though "The State of the Planet" was really connected. This one was just easier to follow, super smooth, good music, and good pace. The sound effects were definitely helpful too since it made it so much more followable. You knew which part you were at exactly because there was a sound other than the background music to be on it too.

Monday, April 5, 2010

Typography Homework 4/5

_ Who is speaking? John F. Kennedy
_ Why was/is the speech important to society? Because it was a discovery of secret missiles in Cuba
_ Why do you feel in is important or interesting? Because it was a time where there was a lot of risk, defiance, and fear.
_ What is the emotion, mood, tone, personality, feeling of the speech? JFK seems subdued and upset that many people were deceived and he sounded ready to fight back.
_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses... "Our unswerving objective, therefore, must be to prevent the use of these missiles against this or any other country, and to secure their withdrawal or elimination from the Western Hemisphere."
_ What do you FEEL should be loud or soft, long pause or rushed?
loud—Our goal is not the victory of might, but the vindication of right; not peace at the expense of freedom, but both peace and freedom, here in this hemisphere, and, we hope, around the world. God willing, that goal will be achieved.
_ Is there a call to action? When listening to it what are key/emphasized words?
directed, increased, rejected, further action will be justified
_ How does it make you feel?
I'm glad I wasn't born during this time, it seemed like such a crisis and everyone would be in a state of fear.
_ How do imagine that the audience felt?
scared.
_ Could there be another interpretation of the speech?
_ Write/find a short bio, of the person giving the speech.
On November 22, 1963, when he was hardly past his first thousand days in office, John Fitzgerald Kennedy was killed by an assassin's bullets as his motorcade wound through Dallas, Texas. Kennedy was the youngest man elected President; he was the youngest to die.

Of Irish descent, he was born in Brookline, Massachusetts, on May 29, 1917. Graduating from Harvard in 1940, he entered the Navy. In 1943, when his PT boat was rammed and sunk by a Japanese destroyer, Kennedy, despite grave injuries, led the survivors through perilous waters to safety.

Back from the war, he became a Democratic Congressman from the Boston area, advancing in 1953 to the Senate. He married Jacqueline Bouvier on September 12, 1953. In 1955, while recuperating from a back operation, he wrote Profiles in Courage, which won the Pulitzer Prize in history.

In 1956 Kennedy almost gained the Democratic nomination for Vice President, and four years later was a first-ballot nominee for President. Millions watched his television debates with the Republican candidate, Richard M. Nixon. Winning by a narrow margin in the popular vote, Kennedy became the first Roman Catholic President.

His Inaugural Address offered the memorable injunction: "Ask not what your country can do for you--ask what you can do for your country." As President, he set out to redeem his campaign pledge to get America moving again. His economic programs launched the country on its longest sustained expansion since World War II; before his death, he laid plans for a massive assault on persisting pockets of privation and poverty.

Responding to ever more urgent demands, he took vigorous action in the cause of equal rights, calling for new civil rights legislation. His vision of America extended to the quality of the national culture and the central role of the arts in a vital society.

He wished America to resume its old mission as the first nation dedicated to the revolution of human rights. With the Alliance for Progress and the Peace Corps, he brought American idealism to the aid of developing nations. But the hard reality of the Communist challenge remained.

Shortly after his inauguration, Kennedy permitted a band of Cuban exiles, already armed and trained, to invade their homeland. The attempt to overthrow the regime of Fidel Castro was a failure. Soon thereafter, the Soviet Union renewed its campaign against West Berlin. Kennedy replied by reinforcing the Berlin garrison and increasing the Nation's military strength, including new efforts in outer space. Confronted by this reaction, Moscow, after the erection of the Berlin Wall, relaxed its pressure in central Europe.

Instead, the Russians now sought to install nuclear missiles in Cuba. When this was discovered by air reconnaissance in October 1962, Kennedy imposed a quarantine on all offensive weapons bound for Cuba. While the world trembled on the brink of nuclear war, the Russians backed down and agreed to take the missiles away. The American response to the Cuban crisis evidently persuaded Moscow of the futility of nuclear blackmail.

Kennedy now contended that both sides had a vital interest in stopping the spread of nuclear weapons and slowing the arms race--a contention which led to the test ban treaty of 1963. The months after the Cuban crisis showed significant progress toward his goal of "a world of law and free choice, banishing the world of war and coercion." His administration thus saw the beginning of new hope for both the equal rights of Americans and the peace of the world.



Graphic Design: The New Basics

Pages 29-43 talk about the need for balance in graphic design. Balance is fundamental in so many different situations. Physical balance for a human to stand, personal and professional balances, and balance of power. Visual balance occurs when the weight of one or more things is distributed evenly or proportionately in space. To maintain balance for something large you need something small. Dark:light; heavy:light, etc. Graphic design also calls for rhythm and repetition; a strong, regular, repeated pattern. Motion graphics seeks duration and sequence. Symmetry is one way to achieve balance but it is not always the best way. Having unsymmetrical designs is great because it keeps the eyes always moving although still stable. Repetition is endless and like a melodic consonance.
"Beauty arises from the mix."
Rhythm works differently with time and pace. Scale can be used differently in one piece of work or can be limited to one size in work. Scale depends on context and refers to one's impression of an object's size.

Friday, April 2, 2010

Typography Homework 4/2

Journal 9:

I think that watching the type videos without sound is a little confusing, sometimes transitions are really quick or some are really slow so it looks very inconsistent but then when you add the sound you understand why those transitions take longer or take slower. Some of the videos that I really like were ones that were SUPER fast. It doesn't take long to read something so you don't need something there long. The faster it is the more exciting it was for me. The six I looked at differed so much in the mood speed and transitions. Some of the type right in my face and some were just tiny. The ones that really got my attention were the ones that had BOTH. I really loved the video flickermood because it was constantly changing and different.

The most memorable title sequences to me were the Catch Me If You Can, Casino Royale, and Panic Room. I think what i like about CMIYC is that Abagnale was always the same (excepts his outfits) but everything else around him was changing. I liked the part where they introduce Tom Hanks and his role is obviously hunting him down and they show that by making him huge and making it seems like he is the "eye" or he knows all. I loved all the pattern and kaleidoscopicness in Casino Royale, they did so good choosing all those card symbols and intricate patterns because it really represents a casino well. I think what I liked about those two is how they really understood how to do representation right. What I liked about Panic Room is the simplicity but the execution is great. It really looks like that type is actually there. Like you could physically touch it. So I guess I like the execution of that one. Ooh I forgot to talk about Superbad. I love that too. All the personality put into the two guys.. So I guess I like the representation again.

Typography Homework 4/1

Journal 8:

I actually did that article for my final Type 1 project and I think that a better typeface for Futura is the sans serifs Din or Century Gothic. They both work better than Futura as body text. I actually used them both in my workbook. Century Gothic had good leading and worked well as a justified type.

I then read the Ten Graphic Design Paradoxes:

01: There’s no such thing as bad clients: only bad designers. .

02: The best way to learn how to become a better graphic designer is to become a client.

03: If we want to educate our clients about design, we must first educate ourselves about our clients.

04: If we want to make money as a graphic designer, we must concentrate on the work — not the money.

05: For designers, verbal skills are as important as visual skills.

06: Ideas usually fail not because they're bad ideas, but because they're badly presented.

07: “I’m a professional: I know best.”

08: “All the good jobs go to other designers.”

09: The best way to run a studio is to be domineering and forceful.

10: If we believe in nothing, we shouldn’t wonder why no one believes in us.

11. When a client says the words — “you have complete creative freedom,” they never mean complete creative freedom.


I really think these are helpful paradoxes. When I am a professional—if I ever am—I will hang these up as daily reminders to remember that I don't know everything and I am working for someone else and not me. I specifically like number 3 where we need to inform ourselves about our clients because I think that is the best way to design for someone else. To really know and investigate them for a better understanding of how the design should be executed. I need to remember also that I don't know everything and NEVER will so I should be open and accept the ideas of others.