I actually did that article for my final Type 1 project and I think that a better typeface for Futura is the sans serifs Din or Century Gothic. They both work better than Futura as body text. I actually used them both in my workbook. Century Gothic had good leading and worked well as a justified type.
I then read the Ten Graphic Design Paradoxes:
01: There’s no such thing as bad clients: only bad designers. .
02: The best way to learn how to become a better graphic designer is to become a client.
03: If we want to educate our clients about design, we must first educate ourselves about our clients.
04: If we want to make money as a graphic designer, we must concentrate on the work — not the money.
05: For designers, verbal skills are as important as visual skills.
06: Ideas usually fail not because they're bad ideas, but because they're badly presented.
07: “I’m a professional: I know best.”
08: “All the good jobs go to other designers.”
09: The best way to run a studio is to be domineering and forceful.
10: If we believe in nothing, we shouldn’t wonder why no one believes in us.
11. When a client says the words — “you have complete creative freedom,” they never mean complete creative freedom.
02: The best way to learn how to become a better graphic designer is to become a client.
03: If we want to educate our clients about design, we must first educate ourselves about our clients.
04: If we want to make money as a graphic designer, we must concentrate on the work — not the money.
05: For designers, verbal skills are as important as visual skills.
06: Ideas usually fail not because they're bad ideas, but because they're badly presented.
07: “I’m a professional: I know best.”
08: “All the good jobs go to other designers.”
09: The best way to run a studio is to be domineering and forceful.
10: If we believe in nothing, we shouldn’t wonder why no one believes in us.
11. When a client says the words — “you have complete creative freedom,” they never mean complete creative freedom.
I really think these are helpful paradoxes. When I am a professional—if I ever am—I will hang these up as daily reminders to remember that I don't know everything and I am working for someone else and not me. I specifically like number 3 where we need to inform ourselves about our clients because I think that is the best way to design for someone else. To really know and investigate them for a better understanding of how the design should be executed. I need to remember also that I don't know everything and NEVER will so I should be open and accept the ideas of others.
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