Typography Homework 9/23

The Font Bureau, Inc. was founded by publication designer Roger black, and type designer David Berlow in 1989 in Massachusetts. Berlow had a knack for digital typography but early on drew many of the letters by hand. Black had been art director for many famous magazines like Rolling Stone, New York, and Newsweek. The foundry has over 1,500 typefaces of propriety type families, and sells a collection if typefaces and families from traditional serifs to dingbats. David Berlow entered the type industry in 1978 as a letter designer for the respected Mergenthaler, Linotype, Stempel, and Haas typefoundries. He joined the newly formed digital type supplier, Bitstream, Inc. in 1982. After Berlow left Bitstream in 1989, he founded The Font Bureau, Inc. with Roger Black. Font Bureau has developed more than 300 new and revised type designs for The Chicago Tribune, The Wall Street Journal, Entertainment Weekly, Newsweek, Esquire, Rolling Stone, Hewlett Packard and others, with OEM work for Apple Computer Inc. and Microsoft Corporation. The Font Bureau Retail Library consists mostly of original designs and now includes over 500 typefaces. Berlow is a member of the New York Type Directors Club and the Association Typographique International, and remains active in typeface design. In the mid-90s, he lead the design of important content-rich web sites such as MSNBC.com and @Home. Some of Black's early thinking about the Internet is reflected in a book, Web Sites that Work (Macmillan. 1996). More recently he directed the redesigns for chron.com (the Houston Chronicle’s site), Bloomberg.com and The New York Sun. Now he’s at work on a new generation of digital publications. He keeps a hand in the “old” media, helping with a redesign of Newsweek last fall, the fourth for the magazine he has done over the last 20 years. Continuing as a partner in the Font Bureau and Danilo Black (both started in 1989), he works from a small studio in New York.

-- Latin FB -- What I like about this typeface is the energy and excitement behind it.

Adobe Fonts has been handling computer based typography since 1982 starting with a revolutionary PostScript language, allowed for smooth and curvaceous printing. During the 1990's, a joint effort with Microsoft, Adobe introduced OpenType format, which allows for infinite flexibility. Adobe's library consists of existing typefaces culled from the ITC and Linotype. Adobe's director of typography from 1984 to 1991 was under the direction of Sumner Stone. In 1989 Adobe began creating its own typefaces under the label Adobe Originals , with Robert Slimbach and Carol Twombly leading the effort. Adobe sells some very popular fonts such as Helvetica, Myriad Pro, Adobe Garamond Pro, Optima, and Trade Gothic. Adobe Type offers over 2,200 typefaces. Adobe Originals include new designs as well as revivals of typographic classics.

-- Adobe Roaring 20's Collection -- I like the old but somewhat modern look of this typeface, it reminds me of the movies.

Zuzana Licko graduated with a degree in graphic communications from Berekley, had no formal training in typeface design, and a blank slate in the realm of digitally produced and designed typefaces, Chzechoslovakia-born Licko broke ground in the creation of uniquely designed coarse bitmap fonts parallel to the introduction of the Mac in 1984 and the publication of Emigre, edited by her husband Rudy Vanderlans. Licko developed innovative designs like Emigre, Emperor, Oakland, and Universal. Then later developed the clean designs of Citizen, Triplex, Matrix, and Senator which are all descendants of her first design. Emigre Magazine was founded in 1984 and garnered much critical acclaim when it began to incorporate Licko's digital typeface designs created with the first generation of the Macintosh computer. This exposure of her typefaces in Emigre magazine led to the manufacture of Emigre Fonts, which Emigre now distributes as software, worldwide.

-- Missionary -- I like this font because of all teh unique swirls and arabesques. It reminds me of old time country ice cream.